I'm a Product Designer with 7+ years of experience
I’m a passionate Product Designer who loves exploring both the world and human psychology — not only through design but also through travel (I even have a blog about it!). I speak English, Hebrew, and Russian fluently, and I’m on a 650+ day streak learning French on Duolingo.
Outside of work, you’ll find me hiking, diving, camping, playing tennis, or snowboarding.
Work Experience
Apr 2022 - now
Senior Product Designer — Wix
Lead end-to-end product design for Wix Bookings — a scheduling and business management platform used by hundreds of thousands of service-based businesses worldwide. Focused on delivering intuitive, scalable solutions that increase user adoption, retention, and revenue.
Designed and launched core features like multi-service appointments, waitlists, and owner-side bookings, resulting in measurable growth in booking volume and business efficiency.
Collaborated closely with PMs, developers, analysts, and content teams — often taking on product ownership responsibilities, including defining KPIs and leading planning.
Conducted continuous user research, usability testing, and session analysis (FullStory, Amplitude) to inform UX decisions and iterate on designs.
Improved cross-team collaboration by introducing structured Figma workflows, design documentation standards, and localization-ready handoff processes.
Worked on AI-powered onboarding and service creation flows to personalize setup and help users reach value faster.
Aug 2020 - Apr 2022
Design Team Lead — Pinkman
Promoted to team lead within 8 months, managing a team of 4 designers and owning full-cycle delivery for complex digital products — from scoping and roadmapping to final delivery and client handoff. Oversaw task planning, team growth, and project art direction.
Led product design and visual direction for major clients such as VTB Bank, Yandex, and Absolut Insurance, creating impactful UX/UI and 3D illustrations across web platforms and tools.
Personally handled client communication, presented design decisions, managed feedback loops, and built trust throughout long-term engagements.
Oversaw project planning: built roadmaps, estimated timelines and team capacity, and aligned delivery with budget and business goals.
Directed the redesign of VTB’s corporate website, including a comprehensive design system — significantly improving usability for 2.5M daily visitors.
Led the visual revamp of Appmetrica and Yandex Surveys, enhancing their digital presence and aligning their platforms with updated brand direction.
Initiated and led a UX mentorship program within the studio, upskilling junior designers and contributing to a stronger internal design culture.
Feb 2020 - Aug 2020
UX Designer — mihi.market
Worked on end-to-end product design for custom digital experiences and e-commerce projects for international clients, including IKEA and Mitsubishi. Focused on UX, branding, and building scalable design systems.
Designed user flows and responsive interfaces for marketing and e-commerce websites with high aesthetic and usability standards
Collaborated with developers and stakeholders to ensure smooth handoff and high-quality implementation
Contributed to the development of flexible UI kits and components used across multiple client projects
Balanced creative visual storytelling with usability and conversion goals in a fast-paced agency environment
Sep 2018 - now
Product Designer & Product Owner — Freelance
Led design and product strategy across several freelance projects in HR, automotive, and career tech. Took full ownership of UX, UI, and product direction — from discovery to delivery.
VK Career Hub — Designed a career platform for job seekers and employers, from first sketches to final delivery. Owned product vision, defined user flows, and collaborated with stakeholders to build a tool supporting resumes, job listings, applications, and employer branding.
HRM Platform — Created a robust HR management tool for hiring, onboarding/offboarding, org structure, salary tracking, and planning. Designed all key scenarios and built a custom design system from scratch. Worked closely with developers to ensure consistency and scalability.
Auto Customizer — Developed UX/UI for a 3D car customization platform integrated with dealer services and booking flows. Focused on intuitive configuration, service bundling, and immersive interaction.
Across all projects, I acted as both designer and product owner — aligning business needs with user goals, prioritizing features, and driving execution with cross-functional teams.
Education
June 2023
HTML & CSS — Wix UX
Wix UX
Jan 2021
Mentorship — Yandex Practicum
Yandex Practicum
Sep 2020 - Sep 2024
Bachelor of PR and Advertising — International University of Moscow
International University of Moscow
May 2020
Visual Design and 3D
Wannabe like
Sep 2018 - Sep 2019
UI/UX Design Program — Skillbox
Skillbox
Designing Success
