I'm a Product Designer with 6+ years of experience
Creating user-friendly designs for mobile apps and web platforms that reach millions of users. Passionate about travel with a personal blog and playing tennis for the last 1.5 years. Dreaming of learning to surf and relocating. Fluent in English, Hebrew, and Russian.
Work Experience
Apr 2022 - now
Senior Product Designer — Wix
Led the end-to-end design process for products and features on Wix Bookings, a platform serving 500k+ users across mobile and web.
Conducted in-depth product research, incorporating insights from market trends, user interviews, support tickets, competitor analysis, and feedback sessions to inform design decisions.
Collaborated closely with cross-functional teams, including PMs, developers, analysts, UX/UI designers, and stakeholders, within an agile environment.
Spearheaded the optimization of Figma workflows, enhancing the handoff process between designers, UX writers, and developers, which improved team efficiency and reduced errors in implementation.
Aug 2020 - Apr 2022
Design Lead — Pinkman
Promoted to team lead within 8 months of joining, managing a team of 4 designers, overseeing task management, personal development, and project art direction.
Led end-to-end design cycles for major clients like VTB, Yandex, and Absolut Insurance, delivering impactful interfaces and 3D illustrations for complex digital products.
Led the redesign of VTB’s main website, including the creation of a comprehensive design system, improving UX for 2.5M daily visitors.
Directed the visual update of websites for Appmetrica and Yandex Surveys, enhancing their digital presence.
Conducted a UX skills improvement course for designers, fostering growth and contributing to the studio’s culture and community development.
Feb 2020 - Aug 2020
UX Designer — mihi.market
Worked on design for retail projects for major Israeli clients, including IKEA, Mitsubishi, Hyundai, Tnuva, and Galita.
Designed IKEA's delivery service during COVID-19, improving the user experience for online shoppers.
Leveraged expertise in user research, wireframing, prototyping, and user testing to design user-centered solutions for both mobile and desktop applications.
Sep 2018 - now
Digital Designer — Freelance
Designed and launched a mobile app for car dealerships, featuring a 3D customizer, which reached 100k+ downloads. Collaborated closely with the R&D team during the launch.
Led the design and product development of Careers Hub, a multifunctional web app for job seekers and employers.
Created landing pages for events, hotels, and banks using no-code platforms such as Readymag, Tilda, and Framer.
Education
June 2023
HTML & CSS — Wix UX
Wix UX
Jan 2021
Mentorship — Yandex Practicum
Yandex Practicum
Sep 2020 - May 2025
Bachelor of PR and Advertising — International University of Moscow
International University of Moscow
May 2020
Visual Design and 3D — Wannabe like
Wannabe like
Sep 2018 - Sep 2019
UI/UX Design Programm — Skillbox
Skillbox
Designing Success
