Facelift for Appmetrica Website

About Appmetrica

AppMetrica is a comprehensive marketing platform for install attribution, app analytics, and push campaigns. Launched by Yandex in 2013, it has evolved from a startup into a widely used international service, catering to over 4,000 app creators globally.

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Challenge

The AppMetrica team approached Pinkman for a visual update, as they previously lacked their own website. Clients accessed the service through third-party resources or the parent company’s site, making it difficult to clearly showcase the platform's capabilities and attract new customers worldwide. My task was to create a site with accessible navigation that visually represented complex analytics in a professional manner.

This is how the previous website looked, lacking a cohesive design and clear navigation, making it difficult for users to understand AppMetrica's offerings and access its features effectively

Solution

As the design lead, I designed the main concept and aligned it with the client’s vision. Working closely with my team of two designers, we expanded this concept across all pages and created a comprehensive design system. In designing the site, I analyzed competitors such as AppsFlyer and Mixpanel to ensure we met industry standards. We adopted a mobile-first approach, recognizing that much of the marketing traffic comes from mobile devices.